Ever wondered how to integrate and apply leading theories of behavior change to inform CME/CE activities? Join us for a case study discussion that summarizes an innovative approach to designing, implementing, and evaluating CME/CE activities that effectively leverages and combines several theories of behavior change, including the Transtheoretical Model of Behavior Change, Diffusion of Innovation, and an approach centered on “Bright Spots” (i.e., replicating behaviors being performed in clinical environments in which success is being achieved). The case study will summarize the process and qualitative analyses utilized to gain insights into “Bright Spot” interstitial lung disease (ILD) (i.e., specialty) centers that provide treatment for idiopathic pulmonary fibrosis (IPF). IPF is a progressive ILD with poor prognosis and no cure. Despite the availability of recently updated evidence-based guidelines for IPF, significant gaps in care remain.

The results of three telephonic interviews conducted with Directors of ILD centers as well as in-person site visits at two additional sites will be reviewed. The interviews and site visits were conducted to gain insight into particular clinical or interprofessional communication practices that facilitate the implementation of best practices in the treatment of IPF. The site visits included in-depth interviews with numerous members of the interprofessional team.

The results indicate that: 

• There is a definable set of clinical and interprofessional communication practices that facilitate the implementation of treatment guidelines and that likely translate to other therapeutic areas 
• To ensure the success of CME/CE activities, we have to transform our efforts to be agents of change by starting with and learning from “what is right”: Analyzing success enables us to create more of it 
• Robust and well-established theoretical behavior-change models can be integrated to enhance CME/CE activities at multiple levels (e.g., centers and clinicians)

Learning Objectives:

• Upon completion, participants will be able to able to develop CME/CE activities and outcome evaluations that leverage and integrate leading theories of behavior change.
• Upon completion, participants will be able to able to develop CME/CE activities and outcome evaluations that incorporate easy-to-implement qualitative approaches to data collection.
• Upon completion, participants will be able to name two effective clinical or interprofessional communication practices that facilitate the adoption of evidence-based treatment guidelines.